The Rhythm and Ribs event in St. Augustine is an annual event on St. Francis Field, near downtown St. Augustine. This is attended by tens of thousands. Bozard Lincoln engaged us to create an upscale lounge featuring the Lincoln Black Line of new Lincoln vehicles. Showcasing the Black Line, an elevated, exclusive package on select Lincoln vehicles, was job one. Our task was to create a sleek vibe showcasing the vehicles in a contained lounge on the R&R event field. We created a sleek concierge showroom.
We provided a 20′ x 40′ black tent complete with chandeliers, flooring, leather seating, staging greenery, a large flat screen TV for a presentation loop, a Bozard logo-branded bar, hightop cafe tables with centerpieces and bar staff for the event.
As part of our proposal we provided the following site plan:
We also provide large banners outside of the tent to draw in attendees, plus had a wonderful experience waiting for them once they entering the lounge. We provided a branded bar area, areas for brochures and literature and high-top cafe tables where people could actually plan their new Lincoln.
Weather was not in our favor that weekend (thunderstorms and wind gusts exceeding 25 mph!). However, this was a tremendous success for Bozard Lincoln generating awareness (and sales) of their new Lincoln Black Line of vehicles. We are very proud of our partnership with Bozard Ford and Bozard Lincoln, they are wonderful to work with and are always open to ideas and give us the latitude to do our best work.
Want more? See what we did for the Bozard Lincoln Aviator SUV Product Launch . It was a true VIP experience!